Top Five: 2012 Small Business Trends : The World :: American Express OPEN Forum

It’s a new year, and so you may be wondering what’s in store for your company. Here are the top five small business trends for 2012 courtesy of USA Today small business columnist Steve Strauss.

via Top Five: 2012 Small Business Trends : The World :: American Express OPEN Forum.

Why Bootstrapping Is Just As Over-Rated As Raising Venture Capital | TechCrunch

Why Bootstrapping Is Just As Over-Rated As Raising Venture Capital | TechCrunch

 

Entrepreneurship requires balancing unbridled optimism with delusional foolishness.  Most entrepreneurs are mocked and misunderstood until they are wildly successful, at which point the chorus changes from “good luck with that ‘business’, pal” to “I always believed in ya, buddy!”

Master of your Domain

There is an undeniable appeal to the notion of bootsrapping your company to success without venture capital. While bootstrapping has many advantages aside from control and ownership—such as being master of your domain and giving you the freedom to build your own Xanadu for all stakeholders—the reality is that the disadvantages may be greater. I speak from experience, having bootstrapped my own company, WatchMojo.

Yes, Mo Money = Mo Problems, but Money = Lifeline

via Why Bootstrapping Is Just As Over-Rated As Raising Venture Capital | TechCrunch.

Keep your mind fixed on what you want in life, not on what you don’t want. #NapoleonHill

Napoleon Hill Thought of the Day We have just begun to explore the inner workings of the mind, but we have long been aware of the effects of our thoughts. When you focus on not missing the target instead of on hitting the bull’s-eye, the results are often disastrous, for it is impossible to think negative thoughts in a positive way. Ask any golfer who has tried not to miss a putt or a bowler who has struggled not to miss a strike. Make sure your goals are specific and precise. “Making a lot of money” or “earning regular promotions” are wishes, not goals. State exactly how much money you expect to earn and when, and the specific promotion you want, how you plan to earn it, and when you expect to do so. As Carlson Companies chairman Curt Carlson once noted, “Obstacles are those frightening things you see when you take your eye off the target.”

Interview #4: Online Marketing Tactics for Start-ups

“When you don’t have money you get creative”, Sabir Semerkant told me while explaining how The Vitamin Creek drives traffic to its e-commerce Web site. Sometimes, when building a business, not having money is a blessing in disguise. It forces a company to be smart in both product development and marketing. Having too much money allows a company to get a little lazy and pick up bad habits that can be hidden by money.

A successful professional quarterback or pitcher learns and fine tunes proper mechanics throughout high school and college. Similarly, an aspiring start-up needs to start by building a solid marketing foundation on top of which it can run various pay and free marketing initiatives. Build a weak foundation, and the money you spend will not deliver as efficient a return on investment than if you have a solid foundation in place.

Read More on ScribeMedia.org

Video Interview #3: Social Commerce


Facebook as a potential Amazon.com killer (if they ever develop a robust marketplace to match buyers and sellers), coupons, and how product companies can take advantage of deal sites such as Groupon. Groupon is, of course, the poster child for the newly emerging group-shopping business model. Social shopping allows businesses to reach larger pools of customers by offering discounts on goods and services to people who sign up for the bargains.

Video Interview #2: Creating Affiliate Programs and Ad Retargeting


Vendors mentioned include Commission Junction, Google Affiliate Network, Linkshare, and PepperJam, the company Vitamin Creek ultimately selected.

Sabir Semerkant on Fox 5 News (Fox 5 Business Segment) Live All Day on June 2, 2010

Check out the video clip (at 1:10) with me being interviewed about entrepreneurship during these times.
Fox 5 News Interview on June 2, 2010

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